Hard Rock Hotel

Hard Rock Hotel and Casino, Las Vegas, consists of a comprehensive rebranding, renovation and expansion into a 2.5 million square foot hospitality and gaming mecca. MARKZEFF’s scope of work includes the branding, environmental design and interior design for
the property’s three main areas – the existing casino tower, the renovation of the North Tower, and the building of the South Tower. A slight repositioning of the Hard Rock Hotel and Casino, Las Vegas brand and the introduction of an upscale South Tower will provide a new glow to this popular Las Vegas original. The main positioning has been defined as “Rock n’ Roll Manor House”, where rock n’ roll will live in an approachable yet sophisticated glamour and elegance. 

Mark Zeff is not licensed in NV and this work was completed under the responsible control of the Architect of Record, Klai Juba Architects.