Hard Rock Hotel and Casino, consists of a comprehensive rebranding, renovation and expansion into a 2.5 million square foot hospitality and gaming mecca. MARKZEFF’s scope of work includes the branding, environments and interiors for the property’s three main areas – the existing casino tower, the renovation of the North Tower, and the building of the upscale South Tower. HRH is de ned as “the Rock n’ Roll Manor House”, where rock n’ roll will live in an approachable yet sophisticated glamour and elegance.